Integrating Sustainability into Marketing Strategy (Client: FrieslandCampina)

The Context & Challenge:

• FrieslandCampina, a leading global dairy cooperative, partnered with Ubuntoo to create a compelling brand manifesto and internal communication video exploring the heartfelt bond between the brand, its consumers, and the farmers behind it. The work wanted to reinforce the company’s commitment to quality, sustainability, and the shared values driving its mission to nourish communities.

The Deliverable:

• Ubuntoo developed a brand manifesto for FrieslandCampina that articulated the company’s mission to connect consumers and farmers through shared values and trust. The manifesto framed the farm-to-table journey as a relationship built on quality, care, and community. Ubuntoo crafted a narrative that elevated farmers as central to the brand’s identity and positioned consumers as active partners in the company’s purpose-driven approach.

The Result:

• Ubuntoo translated the manifesto into an internal communication video that brought the story to life for FrieslandCampina’s stakeholders. The video served as a strategic tool to align internal teams around the brand’s values and vision, reinforcing the company’s commitment to sustainability, responsible growth, and human connection across the dairy value chain.