Tiffin leads a community of users of reusable stainless steel lunchboxes for takeaway meals and sells its lunchboxes on its tiffin.be website, in restaurants, communities, with caterers in Belgium and abroad.
Brussels' restaurants generate 32,000 tonnes of waste each year, from which one-third is generated from the packaging. This amount of waste is only set to rise, as the takeout meal system is growing.
Tiffin's mission is to decrease the packaging waste generate by the takeout business and change consumer behavior.
The lunchbox used by Tiffin is similar than the one used in India (Tiffin in India means "a light meal"). The project was initially born in Canada where, in 2008 Chef Hunter Moyes wanted to decrease the amount of single use packaging used by his customers.
This zero-waste project connects eco-minded residents with restaurants that are willing to accommodate reusable containers.
The Tiffin initiative was launched in Brussel in February 2019 and has already over 60 professional restaurants as partners.
Customers can purchase a stainless steel container online that comes in three styles and use this whenever they buy takeout food. As a member of the Tiffin project, they will get a 5 percent discount at the participating restaurant, which is a nice incentive.
Among the various collaborations are Groupe One, Bruxelles Environnement, MAD, UCM, Saint-Luc design Liège and many professionals in the catering sector.
The project received the "Off-piste" prize of the King Baudouin Foundation 2014, "Taste of change" prize of the Wallonia Brussels Federation, Reciprocity Design week 2015. It participated in the European Week of Waste Reduction and the first Brussels fair of "zero waste" in 2018.
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