The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Each Ocean Bottle funds the collection of 1000 plastic bottles (which is enough plastic gathered to fill a small car).
Plastic is polluting our oceans at an astounding rate. The Ocean Bottle is here to help stop it.
The Ocean Bottle has teamed up with The Plastic Bank to build a global team of plastic collectors (a multi-award winning organization who use IBM blockchain to track plastic collection, which means we can see who has collected this plastic and also where & when). Together, they are enabling people living in poverty all over the world to make a fair living from collecting plastic – providing them with an income that is up to 3x their normal salary.
It is also a well-designed bottle on the market, developed in partnership with an award-winning Norwegian design agency, K8 Industridesign, to be the last ever reusable bottle a customer will need to buy:
Insulated for hot & ice-cold drinks
Easy carry loop
Claimed to be World's only dishwasher safe insulated bottle
Stainless steel and BPA-free materials
NFC smart chip activated: each Ocean Bottle is smart chip activated with an NFC chip. Through an activation with Blue Bite, users can check where is the nearest water refill station.
The startup is developing digital features with partners that will enable each bottle to donate more to plastic collection when refilling at partner locations. Not only will customers be able to fund more plastic collection for free, but loyalty programs will also mean that they can get discounted beverages at select locations.
The bottle can be ordered online through their website.