TagITSmart has been a 3 years long H2020 project managed by DunavNET that enables smart tracking of products across the value chain, using Smart Tags which have FunCodes, essentially creating an IoT ecosystem of mass-market products. 

Internet of Things (IoT) is forecasted to have a global market of $1.7 Trillion in 2019, with the potential to generate $4-11 trillion worth of economic value by 2025. IoT enables devices and networks to communicate, creating a digital ecosystem, wherein each device or network can transmit and gather information about other devices over the internet, and perform specific actions and take decisions.

TagItSmart brings this connectivity to mass-market products like milk cartons, steak packages, a book, etc. These tags give information about their environment and other vital information, enabling seamless tracking along the life-cycle of the products.

The Smart Tags are printable QR codes called Functional Codes (FunCodes), which are attached to a product, allows support for reliable acquisition of contextual information about the product, without compromising user privacy. They dynamically change according to the context change of each tagged product. TagItSmart offers several benefits and use-cases: 

• The pervasive presence of smartphones and NFC readers facilitates consumer involvement and awareness about the product
• Consumer engagement and experience is enhanced by providing them direct access to production data
• Providing valuable insights to the manufacturers about how their products are being used
• Ensures that wastage is minimized by tracking the shelf life of products and notifying retailers accordingly; this maximizes efficiency across the value chain.
• Has use cases that vary from cold chain quality management to preventing illicit brand protection and feedback on recycling in homes.

TagItSmart’s Open Call was looking for tools to create smart solutions for manufacturers, transportation, retail, consumer and recycling, using their technology. They received 21 eligible proposals, from various IoT companies based in 11 countries across Europe, resulting in projects with ELKA-HUA, University of Donja Gorica, Quadible Ltd and UBITECH among others.