The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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rOcean was founded because its founder saw the overwhelming damage that single-use plastic bottles are doing to our planet.
Every year, Americans consume 50 billion plastic bottles. The petroleum used to produce the bottles could fuel one million cars for a whole year. Even worse, once they’re discarded, most of the bottles are dumped into our oceans, taking centuries to biodegrade, destroying the marine ecosystems and ending up as microplastics.
To minimize the use of single use water bottles, rOcean developed rOcean One is an all-in-one counter top device that filters, flavors, and carbonates water directly from your tap. Consumers can enjoy water straight from the tap, at home or putting it in a reusable bottle to avoid any need nor waste of single-use plastic bottles. 10x longer lasting & filters out over 60 additional contaminants compared to leading pitcher filters. Their smart alert system reminds the consumer when the filter needs to be replaced. Precision control over the carbonation level and smart alert system tare integrated to remind of when to refill the CO2.
The company patent-pending rPods are reusable and dishwasher safe. The pods use only natural flavors, contain electrolytes from essential mineral sources, and are free of any sugars or sweeteners (artificial or otherwise).
Mohini is Co-Founder of ROcean and also Founder of Charity 100. Before that, she was Founder of Boparai Architectural Services and General Manager at Exclusively.In. She holds a Master of Science in Engineering from the Technical University in Delft.
Co-founder & CEO
In the summer of 2016, Sunjay and his wife Mohini came across a blog about a shoe made from recovered plastic from the ocean.We began researching the ocean plastic problem and were aghast by the realities of this man-made epidemic. At that moment, we decided to fully dedicate our entrepreneurial efforts on the unnecessary consumption of single-use ‘disposable’ plastic water bottles. We started rOcean (www.rocean.com) to help people wean themselves off of their bottled water addiction and created the rOcean One, all-in-one smart device.