The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Individual pouches of gel toothpaste sealed inside a fresh breath film
Poppits toothpaste pods are an innovative product line that eliminates the need for toothpaste tubes, pumps and lids.
It's toothpaste without a tube!
Each pod is made of water-soluble whitening film on the outside and fresh toothpaste inside. Both toothpaste and pods's patents have been granted. The outer film melts in your mouth as you brush. It's the cleanest way to use fresh toothpaste.
The pods are packed in an aluminium container and a cardboard material that is sustainably sourced, recyclable and biodegradable.
The startup has developed Kids Poppits that have a variety of fruit flavours and are fun for kids! It promotes oral health and gets kids engaged in regular brushing.
Poppits Toothpaste Pouches
192 page views
Fort Lauderdale, Florida, USA
Stage of Development
Pilot TRL 6&7
Value Chain Impact
Product / Package
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Poppits Toothpaste Pouches
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