The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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PlataformaVerde™ is SaaS (Software as a Service) solid waste management system with the capacity to register and control generators, transporters and receivers of urban and industrial solid waste. They anticipate market requirements and public policies (PNRS - National Policy on Solid Waste), making traceability and management much simpler.
Developed by Green Platforms S/A, PlataformaVerde™ is an online cloud solution and allows access to any type of device by any internet browser version or commercial operating systems. It allows companies to manage their environmental CRM in a consolidated way, on time and online, with all its key stakeholders in the management, control, transportation and destination of its solid waste.
Enabled by blockchain technology, PlataformaVerde™ is a tool for industries, trades, conveyors, service units, managers and solid waste final destinations that assists control and inspection between private entities and governments, with the aim of track and inhibit: irregular landfills, junk discards, carriers, vehicles, unlicensed destinations, among others.
PlataformaVerde was created in 2017 and has its headquarters in Sao Paulo, Brazil. They have been working with the City of Sao Paulo to implement an automated waste management system that allows traceability and real-time tracking of waste interactions within the whole value chain. PlataformaVerde, along with Asia Pacific Rayon (APR) and EVRYTHNG is joining the World Economic Forum (WEF) to pilot and co-design the second phase of the blockchain track and trace platform launched last year by WEF; with the objective to prove the environmental sustainability of supply chains. This project has been developed in collaboration with blockchain firm Everledger, TextileGenesis, the International Trade Centre (ITC), and textile business Lenzing Group.
The company has received recognition by Endeavor (2018), Innovative 2018 (by the Ministry of Technology and Innovation - Brazil) and is also awarded 2018 Tech Pioneer at the World Economic Forum, Davos.
Mechanical engineer, with international experience in the development of automotive recycling processes in Sweden, Germany, Spain, Austria, United States, among others. Chicko has been working in the waste management field since 1997 and was responsible for
designing, building and managing 13 industrial waste recycling and management plants in the past.
In 2017, he launched PlataformaVerde, a SaaS of Tracking, Management and Environmental Compliance with a base of more than 20K companies. He is also part, with other 60 scientists of all over the world, of the ASaP Working Group, a team that will help to define the 40 environmental indicators of the Davos 2020 agreement, which the world industry is expected to meet by 2030.