Nicole Baker is the founder of Net Your Problem and is also working at the University of Washington in Seattle, USA as a research scientist. She is focusing on expanding her footprint to other fishing ports, and is not restricted to working in the United States. She has lived on multiple islands and knows the limited options these types of communities have for waste disposal.
She is a former North Pacific ground fish fisheries observer (2010-2015) who became actively involved in looking for a way to recycle fishing nets from Unalaska. Her interest in this topic was inspired by Parley for the Oceans collaboration with Adidas to make a sneaker out of confiscated fishing nets and since 2015 has been looking for fisherman with nets to get rid of, and for recyclers who will take nets.