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As the first in Europe, Nature & More has introduced Natural Branding on organic fruits and vegetables in order to saving a mountain of plastic.
In supermarkets, organic fruits and vegetables are usually packed in environmentally unfriendly plastic foil in order to distinguish them from the non-organic alternative. This is important for supermarkets because they want to ensure that there is no misunderstanding at the checkout counter as to whether someone is buying an organic or non-organic product.
Natural Branding is addressing this issue and offering a sustainable solution. What happens, is that a high definition laser removes part of the pigment from the outer layer of the peel of the fruit or vegetable leaving a permanent mark. As this mark is clearly visible it is no longer necessary to pack the products in harmful plastic foil.
A high definition laser removes the pigment from the outer layer of the skin of the product. It is a contact-free method that has been approved by EU Organic certifier SKAL:
Choosing this option means that products no longer need to be packed in plastic. It also helps to reduce the CO2 emissions as labeling and stickers are no longer necessary. Natural Branding and Organic Products are a perfect match as this natural technique not only reduces packaging but avoids ink, fluids, adhesive etc.
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