The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Using the newest technology in water Refill Stations, FloWater claims to dispense water that tastes and hydrates better than anything in a single-use bottle, delivered into any refillable container.
The devastating effects of plastic pollution is now well known and studies are showing that the sales of plastic water bottle have contributed to this. At the same time, studies show that 80% of the U.S. workforce is under hydrated daily.
FloWater recently announced that it has saved 100-million single-use plastic water bottles from the environment since its launch in 2013. Beyond the positive impact on the environment, surveys have shown that employees at workplaces with FloWater Refill Stations are substantially more hydrated, productive, energetic and experience more restful sleep.
Their water is dispensed through innovative Refill Stations using a purification system that takes municipal tap water and:
Removes contaminants like lead, fluoride, chlorine, pharmaceuticals, herbicides, and pesticides
Enhance it with oxygenation, electrolytes, and alkalinity
Perfect its taste with a coconut carbon filter.
FloWater is a rapidly growing company that’s hydrating some of the world's best organizations, including Google, Microsoft, Target, Airbnb, Playstation, Electronic Arts, Specialized Bikes, RedBull, Hurley, and many others, while saving millions of plastic water bottles from the environment.
They partner with foundations and non-profits to ensure people everywhere have access to trustworthy water.
FloWater is funded by over 30 Angel and Super Angel investors from Silicon Beach, Silicon Valley, NYC, and other major markets. Institutional funding has been received through equity and venture debt, and equity crowdfunding. They announced in December 2018 a $15 million Series B investment from Bluewater, a world leader in sustainable home, commercial and public water technologies and solutions.