The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Effa is a disposable toothbrush made of recycled paper and all other elements are made of eco-clean materials that do no harm the nature. It is easy to use, cheap and stylish. The Body is made of sugar cane paper and covered with nano-layer lamination, produced from a corn starch, for a smooth and nice feel.
The Bristles are made partly of castor oil and partly of Nylon 4, an innovative type of Nylon, minimizing the harm to nature.
The Package. Every single Effa is carefully packed in individual eco-pack, made of the thinnest paper, dissolving in water with no harm to nature.
Toothpaste is special. This is just a tiny pill. Bite it - and you are fresh!
Effa was chosen along with 5 other startups from around the world to join Stora Enso 's second Accelerator Programme, a joint startup initiative organised by Stora Enso, Aalto University Developing Entrepreneurship (Aalto ENT) and Vertical Accelerator.
The price of a toothbrush is 1 USD and the minimum delivery order is 5000 pieces.
It is an ecologically responsible and convenient option perfect for hotels and Airlines.
Ilya is an industrial designer with more than 5 years of relevant experience in industrial and graphic design, branding and product marketing as well. He has been working with products for all of his life and decided to create his own product, that would show his approach to the smart material use. This is Effa is born.