The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Ecologic believes mountains of recycled material can be put to good use and plastic can be minimized.
Ecologic brands designs and manufactures paper bottles, offering a smarter packaging alternative that stands out. The patented eco.bottle® consists of an outer shell, made from recycled cardboard and newspaper, and an inner liner, made from PCR plastic that is also a 70% material reduction vs. rigid plastic bottles. Post use, the outer shell is recyclable and/or compostable, and the inner liner is recyclable. Consumer packaged brands that have converted to the eco.bottle® have seen consistent sales lift and accelerated distribution. Join the packaging revolution with ecologic brands!
Molded fiber- Ecologic Brands utilizes world class molded fiber technology to produce paper bottle shells sturdy enough to withstand the roughest supply chains. Recycled cardboard and old newspaper are pulped into a slurry mix in a giant vat that is then transferred to a forming station, which applies tremendous heat and pressure on to tooling cavities that form paper bottle shells.
Liner- Even though they are experts of recycled fiber, just as much effort has been poured into innovation around the types of polymers/plastics used in the liners. Ecologic Brands uses custom equipment to produce thin, lightweight, collapsible liners that act as the perfect partner to molded fiber shells. The liner is customizable and can include post-consumer recycled (PCR) plastics and/or new bioplastics.
Integration- A critical step to producing an eco.bottle® is assembly. Molded fiber shells and plastic liners are sent through a proprietary integration machine that locks the components together, forming a functional and sturdy container ready for filling and shipping. Their paper bottles have been rigorously performance tested to meet moisture resistance, top load, torque, and ISTA requirements. Their packaging is used for personal care, wine and spirits, food and powder, pet care, and home care products.
Manufacturing processes are carefully controlled in their facilities located in Manteca, California. For brands with a global footprint, partners in Canada, Asia, and Europe with Ecologic Brands equipment are ready to support.
The company has won 19 awards, including, Sustainable Packaging – Best Branded Package, PAC Global Leadership Awards 2015; Advances and Innovation in Sustainable Packaging, Pulp & Paper International in 2013; Finalist: 2012 Innovation By Design Awards, Fast Company; Winner: 2012 International Design Excellence Awards (IDEA); Winner: 2011 Best Green 4R’s Award (Reduction, Reuse, Recycling, Recovery). It has been featured by Glamour, Cosmopolitan, Fox News, Vogue, Martha Stewart Living, Packaging World, etc. The company was founded by Julie Corbett in 2008.
Julie is the mastermind behind Ecologic. Prior to founding Ecologic, she was a Vice President at Jurika, Mills & Keifer, where she helped launch the Counterpoint Mutual and Counterpoint Select funds. Julie was also a Partner at Jurika & Voyles, Inc. Julie holds a B.A. in Economics from McGill University in Canada and was once a professional gymnast-in-training.
Chief Executive Officer
Greg is CEO for Ecologic Brands. Prior to this, he was co-founder of Insulair, a manufacturer of Insulated Paper Cups. He holds a B.S. Business - Finance at California Polytechnic State University-San Luis Obispo, and an MBA at Harvard.