The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Ecobirdy gives plastic toys beyond their shelf life a new way to be around children as colourful furniture and other products. Their products and initiatives also educate children about sustainability and circular economy.
The company aims to curb environmental pollution through innovation and employment of sustainable measures every step of the way. They were quick to identify plastic toys as major contributors towards plastic pollution, locally and globally.
To achieve an effective grass-roots action, they have partnered up with schools across Europe to place specialized ''collection containers'' where children can dump their old toys. These toys are then shredded, sorted and rigorously checked for quality control before being moulded into a newly birthed plastic compound "ecothylene". This compound forms the raw material to manufacture a myriad of products. To maintain transparency, Ecobirdy updates the donating families via email when their toy has attained a new life and form.
The company was co-founded by the COSME programme of the European Union and works under their guidelines. They have been graced with multiple awards and have been part of prominent exhibitions. These include:
Australia Good Design Award 2018 - Winner
German Design Award 2019 - Winner
Henry van de Velde Award in Belgium - Winner
Play it Green Award 2018 by affili.com - Winner
Innovation Award 2018 by Kind & Jugend Fair - Nominated
Blickfang Design Preis 2018 - Winner
REHOGAR Exhibition, Barcelona, San Sebastian, Madrid, Valencia
Taiwan Design Expo, Taichung
Indonesian Contemporary Art and Design Festival, Jakarta
Giult Free Exhibition by FranklinTill on the occasion of London Design Week, London
Ecover Pop Up Space, Antwerp
Museum of Art and Cultural History Dortmund, Exhibition “Auf Möbel. SitzPolsterModen”, Dortmund
V&A Childhood Museum, ecoBirdy chair Charlie part of permanent collection, London
Allizé-Plasturgie, “Plastic, precious metal. Join the ring of circular economy”, Lyon
In the grand scheme of things, Ecobirdy has all the resources and concrete measures to tackle plastic pollution worldwide. Their education programs help generate awareness about plastic pollution and provide kids with a direct way to combat it. This develops a sense of involvement amongst the kids, instilling a will to work towards environmental causes as responsible humans.
Their products are currently on pre-order sale in the European market. They can be purchased on their website and through authorized dealers.
His education and early experiences, especially in Milan, left him inspired. Following this, he along with Vanessa Yuan laid the foundation of Vanbriel Yuan Design Company (VYDC). Through VYDC, he forayed into product design, interior design and virtual production. Ecobirdy is one of his many ventures under VYDC.
Having received her education in furniture, interior and graphic designing in Milan, she and Joris Vanbriel founded VYDC. She has experience in product development, budget control, production planning and quality control. Using her exposure and expertise, she has realized projects on a global scale.