The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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EC30 is on a mission to re-imagine clean for the planet. Breakthrough solid form technology across Home and Personal care cleaning products that means 0% plastic packaging, 0% Liquid and only the essential ingredients for an impeccable clean.
Lists of Ingredients that you can’t pronounce; plastic bottles that scream at you; tons of plastic waste and chemicals you don’t need. To move away from this, Procter & Gamble invented clean – from the first soap that floats - to cleaning every surface on you and around you.
A decade in the making, P&G’s EC30 product line takes everyday cleaners — shampoo, conditioner, laundry detergent, surface cleaner, toilet cleaner, etc. — and removes all the water, fillers, and other inactive ingredients not used in the actual cleaning process. What’s left is a rectangular swatch that looks a bit like a miniaturized coaster and packs a powerful cleaning punch.
The process to make the swatches — which are comprised of woven fibers — is similar to that used to make non-woven materials, but in this the chemicals comprising liquid products are spun into soluble fibers.
The products, split into personal care and home care, mimic branded water-based product, but are sold in solid form (each park contains individual swatches that can be divided if needed) and packaged in a bamboo pulp and spent-sugar-cane box.
The lack of water is the most obvious characteristic of the product, and avoid shipping thousands of gallons of water in the form of laundry detergents, shampoos, and other cleaning products. This means less water and less carbon emissions.
The company also focused on keeping only essential ingredients, reducing chemistry by over 20%. Their products are free of parabens, phosphates, chlorine bleach, stabilizers and fillers. They can be purchased online through their website.