DEJA™

DEJA™ is a brand of recycled plastic launched in 2019 by Indorama Ventures, a global chemicals company. DEJA™ recycles polyethylene terephthalate (PET) bottles into ingredients that can be used in multiple applications such as packaging, apparel, sportswear and insulation.

The company recycles 140 kilotons of baled bottles every year into recycled plastic ingredients such as flakes, pellets, yarns and fibers.

Flakes from plastic bottles can be used in packaging, for producing fibers, and meet the strength and tenacity criteria for strapping. The pellets are certified food grade packaging and can be used to make new bottles.

The filament fibers include recycled polyester yarn, which is independently certified and traceable with standards such as GRS, Ecomark, RCS, Oeko-Tex 100 and Reach. The fibers can be used to make bedding material, home furnishings, sportswear, outdoor and medical apparel.

The company also produces staple fibers that have a range of industrial applications in automotive sectors for sound and thermal insulation, in industries for thermal insulation and specialised barrier products, and meets standards for hygiene products.

Indorama Ventures operates in 31 countries including the United States, Brazil, Mexico, Thailand and the European Union. DEJA is FDA approved.

The company aims to invest in chemical recycling process to convert PET and polyester fibers into monomers that can be used to produce a purer version of recycled PET. It is working with government agencies and companies to ensure used PET bottles are sent to its recycling plants, and has a project in Thailand to install waste bins in educational institutes and offices of its corporate partners and customers.