The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Replenish aims to turn the packaging industry upside down. The company’s patented Smart Refill System allows users to easily mix liquid concentrates inside a reusable bottle.
A typical bottle of cleaner is 90% water and less than 10 % actual ingredients. This means that customers are mostly buying water and plastic.
Replenish is collaborating with Amazon to sell their reusable packaging and refills through their brand Clean Revolution™, a new line of eco-friendly cleaners designed for e-commerce and only available through Amazon. This system demonstrates that reuse and concentrates are part of the solution to reducing waste. They offer a range of products with the option to buy the starter kit and/or the refill pods for:
Multi surface cleaners
The reusable bottle is fully customizable and the refill pod makes 6 bottles of powerful, eco-friendly cleaner. This cut plastic waste by 90% and reduce the cost by 50% while still having a premium cleaner.
Their products are non-toxic, biodegradable and the formulas are made with ingredients sourced from EPA’s Award Winning Safer Choice Program as well as luxurious fragrances derived from real essentials oils.
Replenish eco friendly line of home cleaners CleanPath® proudly uses this Refill System. Beside the Hand Soap and Multi Surface Cleaner available through Clean Revolution, they sell as well Air & Fabric, Glass and Bathroom cleaners.
Replenish is a packaging platform for a vast array of household related products that brands and retailers can use to offer reusable, concentrate inspired packaging that reduces bulk, weight and waste by up to 90%.
It was over an ironing board when Jason realized that many of the products we buy are 90% water, with only small amount of active ingredients. But what if consumers could easily mix concentrate refill pods with water inside a reusable bottle? It was this inspiration lead to the Replenish Refill System. Prior to founding Replenish in 2009, Jason worked in equity research with Donaldson Lufkin & Jenrette and Morgan Stanley.