The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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Circularity isn’t just another sustainability framework — it’s a radically different way of doing business. The circular economy is transformational, disruptive, regenerative and is creating opportunities across the economic spectrum.
Accelerate at Circularity 19 is a fast-pitch competition featuring entrepreneurs with innovative technologies, products and services advancing a circular economy. Selected finalists will pitch from the main stage to a live audience of ~500 business, government and thought leaders, in addition to a global online audience.
Are developing entrepreneurial ventures that align with one or more of the three pillars identified by the Ellen Macarthur Foundation:
Design out waste and pollution,
Keep products and materials in use,
Regenerate natural systems.
Are incorporated and have a product ready for testing or deployment,
Have less than $5M in combined investment and current annual revenue.
Qualifying nominations must include a 60-second video naming the market opportunity your company addresses and why you want to pitch at Circularity 19. The video should feature the team member being nominated to deliver the pitch. GreenBizis partnering with F6S to streamline the process: If you already have a profile, the F6S platform will automatically pull your information. If you don’t have one yet, you can easily create one to join the fastest-growing, global hub for startups.
Targeted exposure: Selected finalists will be joined on stage by hand-selected industry experts, giving them exposure to investors, corporates and decision makers with deep experience working with entrepreneurs.
Global exposure: Circularity 19 Accelerate will take place on the main stage of Circularity 19, amplifying the finalists and their solution to a captive audience of ~500 attendees and many more tuned into the free global live stream.
Ongoing exposure: Beyond the live event, finalists will benefit from broad amplification via GreenBiz.com editorial coverage, the GreenBiz 350 podcast, and published videos of the pitches.
Access: Finalists will also receive one All-Access complimentary pass to Circularity 19, as well as the opportunity to bring other team members at a discounted rate, upon request.
March 25 - May 1: Entrepreneurs submit 60-second video nominations
May 6: Finalists announced
June 19th: The pitch session will take place at Circularity 19 Minneapolis, MN, USA
If you would like to know more, visualize sample pitches or nominations and / or apply, you can connect HERE