The term "biodegradable" has been used over the past few years, to describe plastics or packaging that could potentially be metabolized by microorganisms in nature, with complete breakdown to CO2/Methane, water and biomass. However, there is significant confusion and controversy surrounding biodegradable plastics since many suppliers have used the term to loosely describe their material/packaging without specifying the conditions under which the material would degrade in nature. For instance, some plastics (like PLA) will only degrade under industrial composting conditions, while some others (like PHA) can break down under a wider range of conditions and environments (industrial, backyard, marine). Given this widespread confusion and the misuse of the "biodegradable" term, many global government and industry organizations have issued guidelines to restrict or eliminate the unqualified use of biodegradable as a descriptor of plastics or packaging. These include the European Commission guidelines (European Plastics Strategy) and the Federal Trade Commission Green Guides in the US.
In line with such guidelines, Ubuntoo's recommends that companies providing biodegradable materials, products or packaging:
1.Avoid unqualified use of the term "biodegradable" to describe their products
2.Any claim of biodegradability should be accompanied by a description of specific conditions and environments under which the material or product will undergo degradation in nature
3.It is strongly recommended that companies provide globally accepted certifications or testing for various biodegradability claims (such as the BPA certification for industrial composting)
Further in line with the position articulated by the European Commission as well as major CPG companies, Ubuntoo recommends that "biodegradable" plastics should not be considered a solution for littering (or worse a license to litter). Appropriate collection and end-of-life solutions (such as industrial composting or home composting) need to be put into place to avoid biodegradable plastics ending up as litter in the environment.
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The story begins when founders Alex and Andrew took a surf trip to Bali Indonesia that would inevitably change their lives and the fate of the ocean. Devastated by the amount of plastic in the ocean, they set out to find out why no one was doing anything about it. One afternoon they came across an old fishing village where fishermen were literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen's livelihood. Could the fishermen use their nets, they wondered, to pull the plastic from the ocean?
This idea stuck with the 2 surfers, and they knew it was time to hit the drawing board. After realizing that the demand for seafood was driving the fishermen to focus on fish instead of plastic, they knew they had to create something that could fund the desired cleanup efforts. This is how the 4ocean Bracelet was born.
In less than 2 years 4Ocean has removed over 1,000,000 pounds of trash from the ocean and coastlines. 4ocean currently operates out of multiple countries and employs over 150 people worldwide. Made from the recycled materials, every bracelet purchased funds the removal of 1 pound of 4Ocean Plastic®.
They utilize the latest technology to prevent, intercept, and remove trash from the ocean and coastlines. The company has full-time captains and crews that are cleaning the ocean and coastlines 24 hours a day, 7 days a week. They have built education & awareness programs to educate individuals, corporations, and governments on the impact that plastic has on the ocean. 4ocean also hosts cleanups all over the world, both above and below the water, to raise awareness and change behavior.