Ubuntoo collaborated with Clorox’s subsidiaries, Burt’s Bees, Cleaning, and Glad, to implement sustainable packaging and formulations, leading to Clorox’s recognition as the “Most Sustainable U.S. Company” in 2023. The Clorox Company has...
Guidelines for integrating sustainability into marketing strategies were developed, aligning brand portfolios with strategic choices and investment levels. One of the key challenges in the corporate world is the integration of sustainability in the marketing strategy...
