Client developed an operational model for their first recycling pilot

• Once widely viewed as unrecyclable, paper cups have been a focal point of many collaborative efforts in the recycling industry.
• However, paper cup recycling is still facing strong limitations due to the recyclability of common cups, lack of widespread disposal and recycling infrastructure, and of consumer awareness. Cup manufacturers, recovery facilities, paper mills and other stakeholders should work together to give commercial value to the materials and ensure viable recovery pathways to bring paper cup recycling into the mainstream.
• A leading provider of paper-based packaging solutions invited Ubuntooto landscape the main paper cup recycling programs worldwide and deep dive into their value chain, with a focus on disposal, waste management and reprocessing of cups. The final aim of the project is to develop a paper cup recycling scheme in the client’s target market.

• Ubuntoo proposed an engagement model to help the client develop its own program for cup recycling, by identifying existing solutions from all over the world, capturing best practices and case studies, and providing the client’s team with an interactive repository to discover, learn and collaborate. The landscape also analyzed and assessed the most effective approaches to creating recycling programs for paper cups by examining seven leading paper cup recycling initiatives from around the world. Finally, Ubuntooalso supported the client in developing the operational model that will build the fundamentals of their own paper cup recycling scheme.

• As a result, Ubuntoo’s client developed an operational model for the first recycling scheme pilot, moving into bin design and customer engagement within one week after the landscape completion.