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The Zoe Report

January 12, 2022

The future of sustainable beauty looks waterless — or is it all mar...

The future of sustainable beauty looks waterless — or is it all marketing? card

It’s no secret that the beauty sector is one of the world’s least sustainable industries, with an estimated 120 billion units of packaging produced each year (less than 10% of which actually gets recycled), sizable carbon footprints, complex supply chains, and a culture of rampant consumption that will soon see consumers drowning in a sea of beauty products. There’s no doubt the industry has a lot of work to do. Greenwashing is more widespread than ever, with buzzwords being freely used to appeal to consumers’ eco-conscious values, and brands are seeing opportunity in environmental warnings. However, there are movements within the industry, like carbon-neutral and waterless beauty, that promise to reshape the future of product sustainability.


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