The manifesto’s vision was brought to life in a successful, internal communications video.

• FrieslandCampina, a forward-thinking dairy company, enlisted the expertise of Ubuntoo to craft a powerful brand manifesto and an engaging internal communication video. These creative assets delve into the deep and genuine connection that exists between the brand, its consumers, and the hardworking farmers behind the scenes. By highlighting this heartfelt bond, FrieslandCampina aims to convey its commitment to quality, sustainability, and the shared values that unite all stakeholders in the journey of nourishing communities with wholesome dairy products.

• The FrieslandCampina brand manifesto serves as a powerful testament to the company’s dedication to nurturing profound connections between consumers and farmers. It encapsulates the essence of a journey from farm to table, one defined by trust, shared values, and overall well-being. In this narrative, consumers are not merely customers but cherished companions in the pursuit of healthier living, echoing FrieslandCampina’s commitment to enriching lives. Equally, the manifesto reveres farmers as the backbone of the brand, recognizing their pivotal role in cultivating quality and sustaining local communities. By celebrating this heartfelt partnership and acknowledging the integral roles of both consumers and farmers, FrieslandCampina not only reinforces its commitment to quality dairy products but also its dedication to fostering a more sustainable, interconnected, and wholesome world for all.

• The manifesto’s vision is brought to life through an internal communication video, extending a warm invitation to all stakeholders to unite in the shared journey towards responsible growth, unity, and the creation of wholesome moments that encapsulate FrieslandCampina’s essence, transcending its role as a mere dairy product provider. This initiative underscores the company’s commitment to fostering meaningful connections, sustainability, and a brighter future for everyone involved in their dairy ecosystem.