Vision 2020 - Becoming  the Most Impactful  Environmental Solutions Platform banner

Vision 2020 - Becoming the Most Impactful  Environmental Solutions Platform

Over the past 2 decades, we have heard organizations communicating their “Vision 2020”, many of which included sustainability goals. Well, 2020 is upon us now and we have only 12 months to go to achieve those goals.  

It is indicative that when it comes to environmental action and innovation, we still think in decades rather than years.  In his book “Where Good Ideas Come From”, science author Steven Johnson talks about the 10/10 rule of innovation. It used to take a decade to build a new platform, and a decade for it to find a mass audience. Think about innovations like HDTV, VCR, cell phones, personal computers, GPS navigation – all took a similar time frame to go from innovation to mass adoption.  

Over the past decade, however, more and more innovations are following a 1/1 rule: 1 year to build a new platform, 1 year to scale. This is time it took Youtube to find a large audience, for example. Compare this to the 20 years for HDTV. 

When it comes to Environmental Solutions, we are still operating with 10/10 time frames, unfortunately. And this is exactly why we started the Ubuntoo platform: to exponentially accelerate the speed of innovation and scale of environmental solutions.   

We are proud to share that, so far, Ubuntoo has identified 1,500 promising solutions. From our initial focus on solutions to end plastic pollution, we are now expanding to include food and textile waste. We are now a community of 2,000+ members, reach 200,000 professionals through social media, and counts some of the biggest Fortune 500 companies as members.

None of this would have been possible without your support as an Ubuntoo member. Thanks to you, we are now embarking on the next phase of our journey – to become the most impactful Environmental Solutions Platform.  

In the next couple of months, you will hear about our new initiatives to accelerate the pace of innovation and increase positive environmental impact. We hope you share our enthusiasm for the new year and decade.

In community,

Venky & Peter

Co-Founders — Ubuntoo


There are a number of reasons for the slow pace of sustainability innovation: late last year, we talked about the need for a dramatic increase in investments, for example. And the “physical” nature of innovation in spaces like waste management adds an additional layer of complexity.  

But one key element that has been missing so far is the openness and connectivity of environmental innovation. As Johnson is arguing, “The long-zoom approach lets us see that openness and connectivity may, in the end, be more valuable to innovation than purely competitive mechanisms.” 

This is why we have opted for Ubuntoo to be an open and collaborative platform, rather than closed and competitive.


  • BLOOM A plant-based performance-driven foam formulated with algae biomass.  
  • Empower Blockchain model to reward people who collect waste.
  • Chuk  Sustainable tableware made from agricultural residues.
  • Plastiqube Interlocking construction bricks made of plastic waste.
  • Notpla Edible and biodegradable sustainable packaging made from seaweed. 

The Protective Packaging Challenge: To all innovators out there with protective packaging / secondary packaging solutions: you have until January 17 to submit!


As we enter 2020 and work towards environmentally friendly actions and products we want to highlight the role of advertising.  This Sustainable Babble podcast features Jonathan Wise, Founder of The Comms Lab. He discusses his career path and what lead him to combine advertising and sustainability.

Please check our News Section to view more and subscribe to our Daily Digest if you haven’t yet to stay up to date in one click.

"Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover." – Mark Twain

Trademarks and copyrights are owned by Peter & Venky and information is based on publicly available data. Ubuntoo is not affiliated with Peter & Venky


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Peter & Venky

January 9, 2020
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