Sustainability through a circular economy - Maayke Damen
"...each year we throw 2 trillion worth of materials away..." -Maayke Damen
Maayke Damen begins her talk by telling the audience about the day she was inspired by the concept of a circular economy, with her coffee maker breaking. Her talk outlines how many materials go into a single production cycle of a single product, and that it is so long consumers lose an understanding of what actually is in our products by the time they actually reach us.
How can social media bridge the divide between the production process and consumers? Maayke Damen and Christian van Maaren are the founders of EME, Excess Materials Exchange, 'A Dating Site for Secondary Materials', a platform for businesses and material-suppliers to meet.
Learn about how Maayke took the concepts of a circular economy and social media to create a business by watching the 11:30 minute video below