Sustainability Role Models from Sports and Outdoor
Living sustainably is uncomfortable, complicated and in any case means renunciation. Nobody said it was easy. However, these nine personalities from the worlds of sport and the outdoors prove that a sustainable lifestyle can be cool and inspires participation. Because their Instagram feeds are not only about action shots, but also about a real message. So it's worth clicking on the follow button.
The Filmmaker: Aline Bock
The first one is professional snowboarder and passionate surfer Aline Bock. The freeride world champion is a Protect-our-Winters ambassador and is committed to combating climate change. She has probably attracted even more attention with her film "A land shaped by women", which she produced together with French snowboarder Anne-Flore Marxer. With wistful shots of surfing and splitboarding, the two sportswomen focused on the topic of equal rights and outdoor sports and shot exactly where, according to a study by the World Economic Forum, equal rights between men and women are already quite advanced: Iceland.
The Wintersports Pro: Sierra Quitiquit
Skier, model, environmental activist. Since the Sweet Grass Productions masterpiece Valhalla, I have been a fan of the likeable American woman. But she is not a classic freerider: she commutes between her life as a model, surfs in the Arctic or rides Big Mountain Lines. And all that with a lot of style. She inspires on her channel not only with pictures of her adventures, but also with her activities as an environmentalist. Her latest project is Plastic Free Fridays, which she founded with photographer Meg Haywood Sullivan and where she calls for the use of disposable plastic every Friday.
The Alpinist: Caroline Gleich
One athlete I've been following on Instagram for a while is Caroline Gleich. The American not only climbed Mount Everest, did all 90 lines of the Chuting Gallery in the Wasatch Mountains in Utah and landed a cover shot on the American Powder Magazine, she is also involved with her sponsor Patagonia or organisations like Wilderness Society and Protect our Winters against climate change or for the Black Lives Matter movement.
The Yoga Power Woman: Sinah Diepold
Happy laughter, good mood and lots of power. Anyone who has ever been to a yoga class of Sinah Diepold knows what I am talking about. But instead of posing on her Instagram channel in swirling yoga poses, the Munich native manages to keep her balance. Between dance parties and holiday photos, she also talks about sustainability, fair fashion and the importance of finding the right balance. Like in her studio Kale & Cake, which she runs together with Sophia Thora in Lehel, Munich. There, the two of them attach great importance to a resource-conserving working method and organize monthly charity events, the proceeds of which they donate to various charitable organizations.
The Versatile: Leah Thomas
Intersectional Environmentalism. This term was coined by Leah Thomas or as she is called on Instagram @greengirlleah. The idea behind it: Most environmental activists are white, and Leah Thomas wants to change that and make it clear how Black Lives Matter and environmentalism are connected. Intersectional Environmentalism is an integrative form of environmental protection that works to protect both people and the planet. On her channel she provides facts, infographics, gives tips for a sustainable life and talks in live talks with guests about environmental protection and equal rights. And everything looks pretty good, too.
The Photographer: Meg Haywood Sullivan
Instagram and beautiful pictures belong together like spaghetti and tomato sauce. That's why a photographer should never be missing from the list. May I introduce: Meg Haywood Sullivan. She photographs for manufacturers such as Clif Bar, Prana or Keen. Besides her work, she also supports environmental organisations such as Protect our Winters, Surfrider Foundation or Conservation International to protect our planet.
Together with Sierra Quitiquit she has founded Plastic Free Fridays. Her photos immediately make you want to go out and show exactly why we should work for sustainability: the beauty of nature.
You want a prime example of an outdoor influencer? Then I suggest Katie Boué. On her Instagram profile, she shares stylish images of her adventures with her dog Spaghetti around her hometown of Salt Lake City, while at the same time championing the environment and, most importantly, American National Monuments and Public Lands.
Besides her social media work for the Outdoor Industry Association and her blog The Morning Fresh, Katie founded the Outdoor Advocacy Project and wants to encourage outdoor athletes to treat their environment and fellow human beings ethically, sustainably and emphatically.
The Climber: Tommy Caldwell
I guess I don't have to say much to him in the outdoor world. Climber. Conqueror of the Dawn Wall. And he is described, in a nutshell, as the best big wall climber of all time. So his Instagram account shows just that: breathtaking climbing shots, life with his wife and two children in Yosemite Valley and his work as an environmentalist.
He speaks before Congress, attends climate change demos, actively calls for votes to protect the Arctic National Wildlife Refuge (the northernmost wildlife sanctuary in the US) from Trump's government's oil plans, and talks to Alex Honnold in videos about how the two can become better citizens of the world.
The Drag Queen: Pattie Gonia
Photographer Wyn Wiley has created a drag queen alter ego with Pattie Gonia, who wants to make the outdoor world a little less stiff and more sustainable. Pattie Gonia values sustainability, recycled materials and above all equality. Intersectional environmental protection is of course also her theme. She, or rather Wyn, also openly admits that he wasn't always a sustainability nerd, but that anyone can change if they want to.
And if you are still not satisfied with Patty's Instagram Account, you should definitely take a look at the video she made with REI under the title "Everything to lose" has produced. Mother Natch is counting on you!