Packaging That Communicates Freshness
Intelligent packaging communicates to packaging converters, food manufacturers, distributors, retailers, consumers, and post-consumer package handlers. Freshness indicators are used in some intelligent packages to communicate the shelf life of products within the value chain. However, because much food waste occurs after the purchase of food products, it is essential to ensure that freshness indicators also communicate to consumers. The use of freshness indicators that indicate shelf life after opening and freshness can be expanded to decrease food waste and increase the value of packaging.
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The Smart Dot label tells consumers whether the food inside the package is fresh.
Photo courtesy of FreshPoint