Green Practices Followed in the Indian Hotel Industry
As the competition in the hospitality sector increases on a global scale, ‘green’ or eco-friendly hotels have an opportunity to develop an edge over similar-sized hotels. Consumers availing themselves of hotel services are very particular about the environmental practices followed by their chosen property. They tend to stay in hotels that have adopted green practices in their operations but are also concerned about the service quality that is offered. This study measures the consumer’s attitude and behavioral practices relating to the use of eco-friendly practices in the Indian hotel industry.
Learn about all the findings from AJHTL's study HERE