"Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies. The goal is to create products, processes, and policies—new ways of living—that are well-adapted to life on earth over the long haul." -Biomimicry Institute
Everyone is in search of a sustainable solution it seems. Innovators, inventors, entrepreneurs, scientists are collaborating to create something new, better, from materials that wont hurt the planet. But what if we all took a moment, walked/hiked through a forest or the mountains, sat, and took in our surroundings. The Biomimicry Institute is about promoting and engaging others in discovering or inventing ideas/concepts that mother nature inspires. Perhaps by investigating and understanding our neighbors, our home, we can better the damage done and the future ahead.
Understand Biomimicry in this 2:03 minute video below;
Biomimicry Institute was co-founded by Janine Benyus, a biologist, author, innovation consultant, and self proclaimed “nature nerd.” She may not have coined the term biomimicry, but she gained popularity in her 1997 book Biomimicry: Innovation Inspired by Nature. She has popularized the concept through books, TEDtalks, articles, peer reviewed papers, and more.
Watch one of Janine Benyus talks in the 23:08 minute TEDtalk below;