“That if you work on something you really care about you don’t have to push yourself, the vision pulls you”
-Martijn Lopes Cardozo
Martijn Lopes Cardozo is the founder of the company, Black Bear Carbon Black based in Nederweert, Netherlands. Black Bear has developed technology to upcycle waste tires into high-quality carbon black, gas and oil. This brings tremendous
"...to upcycle all waste tires and thus reduce oil use, with CO2 emission reductions equivalent to planting more than 1 billion trees..."
In the TED talks video below Martijn talks about his path as an entrepreneur utilizing the circular economy concept.
He explains, "...circular economy sounds very complicated…let me try to explain…based on the principles that modern nature has used for millions and millions of years…a very old way of looking at the world…but many of us seem to have forgotten about it."
Dive in with this 15:50 minute TED talks to learn about the circular economy, and how an entrepreneur chooses to utilize the concept below: